I write fresh, creative, impactful B2B marketing content -- short form, long form and everything in between.
(White paper) Supply Chain Convergence: The Next-Gen Strategy for Delivering on Your Supply Chain Commitments
This piece explains supply chain convergence, or the coming together of all the different aspects of the supply chain, such as warehousing, shipping, transportation, inventory management, etc. The client hopes this will be a valuable lead-generation tool for their ecosystem integration platform.
(Sales page): Win More Business with Irresistable Proposals
Sales page assignment for B2B Copywriting Mastery Course with AWAI. Objective was to promote a Mindwalk Business Coaching service.
(Promotional email): Heavy, pricey, clunky coolers got you down? Let's chat at RCTS
This is an assignment from AWAI's B2B Copywriting Mastery course led by Steve Slaunwhite. Objective was to convince trade show attendees to stop by a specific booth. Steve selected my email as the best in the course (a $1000 honor).
(Blog) Fix These 7 Data Integrity Issues and Embrace Best Practices
B2B SaaS client. Content run through Clearscope for maximum SEO. Article explains 7 different data integrity issues with a gentle CTA to learn more about Claravine's Data Standards Cloud.
(Case Study) Discover revamped its background investigation process to reduce barriers to hiring
Case study is one in a series called "Business UNusual" highlighting coalition members' philanthropic efforts that go beyond writing a check. I interviewed several Discover employees to produce this piece.
(Blog) Top 10 Must-Know Manufacturing Trends for 2024
B2B SaaS client. Blog post on the popular search query "top manufacturing trends" and other SEO keywords.
(Ghostwriting) Why Companies Should Invest in Influencers During a Challenging Economy
Article based on conversations with the CEO of OpenInfluence, Eric Dahan.
(Case Study) Discover Financial Services reimagines an employee perk
Corporate Coalition of Chicago's mission is to build a corporate culture in Chicago where companies understand that reducing racial and economic inequities is essential to their business success and a thriving regional economy. This case study/article is one in a series called "Business UNusual" highlighting members' philanthropic efforts that go beyond "writing the check."
(Blog) 5 realtor voicemail script examples that leave a great impression
B2B SaaS client. 2100-word guide based on SEO keyword realtor voicemail scripts. Top of funnel post with a gentle CTA to learn more about OpenPhone and sign up for a free trial.
(Case Study) Fifth Third Goes Beyond “Writing the Check”
The client is the Corporate Coalition of Chicago. Their mission is to build a corporate culture in Chicago where companies understand that reducing racial and economic inequities is essential to their business success and a thriving regional economy. This case study/article is one in a series called "Business UNusual" highlighting members' philanthropic efforts that go beyond "writing the check."
(Guide) Customer service text examples: 20 templates to deliver a great customer experience
B2B SaaS client. 2100-word guide based on SEO keyword customer service text. Top of funnel post with a gentle CTA to learn more about OpenPhone and sign up for a free trial.
(Case Study) Rethinking Partnering
Corporate Coalition of Chicago's mission is to build a corporate culture in Chicago where companies understand that reducing racial and economic inequities is essential to their business success and a thriving regional economy. This case study/article is one in a series called "Business UNusual" highlighting members' philanthropic efforts that go beyond "writing the check."
(Case Study) How a Veteran Nurse Found a More Lucrative, Less Stressful Career in Healthcare Writing
My client Teresa provides coaching services. She asked for an engaging story about her client's transition from nursing to full-time healthcare writer to use for marketing purposes. I included a brief overview of Teresa's offerings and a gentle CTA for other aspiring freelance writers.
(Blog) What’s Causing Your Data Silos & How to Fix Them
B2B SaaS client in the data management space. Post run through Clearscope to maximize SEO (A+ score). Top-of-the-funnel blog post explaining the causes of data silos and how to fix them. Gentle CTA to explore the benefits of Claravine's solution.
(Blog) Going Deep on Deep Linking: Mobile, Deferred, Tips, & Examples
Non-technical explainer on deep linking. SEO writing on popular topic to drive users to Claravine's site.